Launch Edition / January 2023

The World of AIRDA

News, Views & Interviews from the world of timeshare & vacation ownership


Greetings of the Season, and a Happy New Year.

Our newsletter “World of AIRDA” is part of the fresh initiatives planned in our 25th year and will be shared with a mailing list of AIRDA members, associates, stakeholders, and resorts we wish to invite as new members.

The key objective behind the newsletter is multi-fold and aims at sharing news, industry updates, member updates, and other topical information from the world of timeshare and tourism. We also plan to feature lead stories from AIRDA’s executive committee members and other senior professionals from the hospitality industry.

Our first issue is an experimental template and not indicative of the many ideas that we plan to incorporate in our upcoming issues. Please watch this space for more information.


Chairman's Message

Dear Fellow Members & Readers,

As I pen this message, I realise that we have just a few more days left before a new year dawns upon us. After a gruelling few years of battling Covid-19 and its aftermath, I share your hope that the first sunrise of 2023 will usher in a New Year that is full of cherished memories. All of us were faced with hardships while navigating the challenges of the pandemic, some more than others, but none more so than the frontline and essential workers who’ve put their heart and soul into serving us during the toughest of times. To them, I raise a toast and thank them for their dedication and sacrifice.

I would like to especially thank those in the hospitality industry, who went beyond their line of duty. Despite the challenges they faced in their homes or personal lives, they showed up to work everyday and served guests with a smile. They ensured that the human touch and the gesture of humility and warmth which is a hallmark of Indian hospitality wasn’t lost out on. I thank them all for the indomitable spirit because they have truly embodied the principle of "Atithi Devo Bhava," or "the Guest is God," and have shown their commitment to the well-being and safety of customers.

Over the last year, we have seen an exuberant resurgence of domestic travel, as people look to explore their own country and support local businesses. As we step into the New Year, there is also a clear renewed interest in international travel as restrictions ease and people feel more comfortable venturing further afield. This is good news for the hospitality industry, as it means that we once again have the opportunity to touch new heights and set greater benchmarks in terms of service.

For 2023, I expect to see a shift towards shorter, more value-centric trips. As people look to make the most of their vacations, I anticipate a trend towards multi-destination trips and experiences that offer good value for money.

To support the revival and growth of our industry, we will need to continue to work together and collaborate at the industry level. By coming together and supporting each other, we can build a stronger and more resilient industry that is better able to weather future challenges.

I would like to extend a heartfelt thank you to all of our colleagues and partners in travel and tourism. Your dedication, hard work, and commitment have been an inspiration, and I am confident that together, we can build a bright future for our industry.

Finally, on this first ever issue of our newsletter, I leave you with a call to support each other and enable many small & big businesses to flourish – let us continue to create many more moments of joy and make travel in and to India a truly memorable experience.

Happy New Year 2023 to all my fellow AIRDA members!

Vikram Lalvani

Chairman, AIRDA
Managing Director and Chief Executive Officer
Sterling Holiday Resorts Limited

Views & Interviews


Upcoming Events

Travel & Tourism Fair

India's Biggest Travel Trade Show Network

OTM Mumbai: 02, 03 & 04 February, 2023
TTF Bengaluru: 17, 18 & 19 February, 2023
TTF Chennai: 24, 25 & 26 February, 2023

Since 1989, TTF has been providing an annual marketing platform and an opportunity to network with the travel trade in 9 major cities, culminating in the grand finale – OTM, India’s leading travel trade show on the basis of number of sellers, buyers and rented area.

Visit event website

AHAR Hospitality Expo 2023

National Exhibition for Hotels, Restaurants, Bars and Caterers

10th and 11th January, 2023, Mumbai

The two days of power-packed exhibition would offer unrivaled features such as 100+ exhibitors at a five Star hotel facility, showcasing over 600 brands, hosting 500 plus delegates, buyers and over 10,000 trade visitors from the HoReCa sector would mark their presence. The event will present ample business opportunities for all players.

Visit event website


Circulars & Notifications


AIRDA is an independent industry-focused body dedicated to timeshare and vacation ownership in India. Our primary members are resort owners who benefit from AIRDA’s constructive sharing of ideas and strategies on the running and promotion of vacation ownership and mixed-use platforms. What underlines AIRDA’s role in the industry is our guideline on fair practices and a common Code of Conduct applicable to all members. With a balanced end-customer focus we also provide news, information, and industry updates through our website, blog, and social media feeds. AIRDA also represents the industry within government circles - on policy issues that could benefit resort owners, nearby communities, and customers. Essentially, we hold a mirror at decision-making levels to help visualize an organized sector in India’s timeshare and vacation ownership space.