Treasurer’s Message

The dawn of a new age in the timeshare industry.
Timeshare, once perceived as a static vacation ownership model, is now undergoing a metamorphosis to align with the needs and preferences of younger, newer, user segments.
Traditionally, timeshare ownership entailed purchasing a fixed week at a resort property for a specified duration each year. However, the rigidity of this model may need alignments with the dynamic lifestyles of younger segments – those in the gig economy for example. These are professionals who prioritize flexibility and freedom in their commitments.
In the era of the gig economy, timeshare ownership in India is undergoing a profound transformation, propelled by a relentless pursuit of flexibility, accessibility, and the comfort of a familiar community. By embracing the ethos of the gig economy and leveraging digital innovations, resort developers have the opportunity to redefine the timeshare experience, making it more relevant and appealing to the dynamic lifestyles of modern-day gig workers. As the lines between work and leisure continue to blur, timeshare ownership stands poised to emerge as a cornerstone of the new age of flexible living.
Stay tuned. The journey begins.
Work and leisure intertwine, like threads in a vibrant tapestry. Timeshare ownership, once confined to vacation days, now spills into everyday living. The laptop hums by the poolside, and the sunset paints the boardroom. The boundaries blur, and the horizon expands. Welcome to the new age of flexible living.
In the coming month, we’re planning a feature story on how timeshare vacations can align with gig economy scenarios. Join us as we unravel secrets, explore new trends, and celebrate the spirit of timeshare and vacation ownership.
Sandeep Mehta
Honorary Treasurer, AIRDA
Managing Director, Ananta Oorjaa Enterprise Private Limited