"Tourists don’t know where they’ve been, travelers don’t know where they’re going."
- Paul Theroux

WORLD OF AIRDA

Views and Interviews

April 2025

Industry Promotion Feature

Industry Promotion Feature
on Timeshare & Vacation Ownership


This feature is about understanding why timeshare is still an attractive long-term option, if a customer is committed to going on that annual vacation. The “long-term” tag has been redefined over the years, shifting from plans for 25 years to plans for ten and five years.



The concept of timeshare, or vacation ownership, has evolved significantly over the years. What was once a niche option for vacation seekers is now an increasingly popular choice. Among the factors contributing to this trend is the age group showing the least resistance - Millennials and, increasingly, Gen Z. This demographic shift could be based on their preference for flexible (and customizable) vacation options, as well as their familiarity with the concept through family experiences

The assurance of high-quality accommodations
For many, the most compelling reason to invest in a timeshare plan is the assurance of high-quality accommodations. Timeshare resorts are known to reflect premium standards, offering spacious living areas, modern amenities, and top-notch facilities.



This consistency eliminates the stress of researching and booking accommodations, making vacation planning hassle-free. For families, this reliability ensures that every trip meets expectations, year after year.

The benefit of cost efficiency over time
Timeshare also appeals to cost-conscious consumers who view vacation ownership as an investment in future vacations. By locking in today’s prices, timeshare owners shield themselves from inflation in the long term. Resulting in significant savings, especially for families committed to one or two vacations in the year. Instead of paying fluctuating rates for hotels or rentals, owners enjoy the predictability of prepaid vacations.



The convenience of flexibility to suit younger lifestyles
Modern timeshare options have come a long way from their rigid, fixed-week format. Today, many timeshare companies allow owners to choose when, where, and how they vacation. This flexibility is particularly attractive to younger travelers who value spontaneity and the freedom to explore different destinations. Whether it’s a beach getaway, a riverside resort, or an urban escape, timeshare owners can customize their vacations to suit their preferences—an invaluable feature for families with diverse interests.



The attractions of a family-friendly atmosphere
For Millennials, many of whom have parents staying with them or planning families of their own, timeshare offers an ideal solution for family-friendly vacations. The spacious accommodations, often featuring multiple bedrooms and full kitchens, provide the perfect setup for traveling with children or extended family. Resorts also cater to families with kid-friendly amenities such as pools, activity centers, and entertainment programs. This atmosphere creates an environment where families can bond, relax, and build cherished memories together. Over time, these annual getaways become a treasured tradition, fostering closer family connections.



The facility of exchanging your vacation week to explore the world
One of the standout benefits of vacation ownership is the ability to exchange allocated weeks or points through networks like RCI (Resort Condominiums International). This opens up a world of possibilities, allowing timeshare owners to experience different resorts and destinations worldwide. For families, this variety ensures that each vacation is exciting and fresh, exposing children and parents alike to new cultures and environments.



The long-term appeal of a plan that never seems to end
Millennials and Gen Z have redefined what it means to vacation, prioritizing experiences and quality time over material possessions. For these generations, vacation ownership aligns perfectly with their interests, offering a sustainable and consistent way to explore the world. The flexibility and family-friendly nature of modern timeshares cater to their lifestyle needs, while the financial predictability appeals to their practical side.

As vacation ownership continues to innovate and adapt to changing consumer preferences, it is likely to remain a popular choice. For Millennials who value family time, vacation ownership represents a unique opportunity to renew traditions centered around travel and togetherness.

Whether it’s the promise of reliable quality, the allure of global travel, or the chance to deepen family bonds, vacation ownership in India offers a wide choice of options for modern travelers seeking a better way to vacation.


USEFUL LINKS FROM THE AIRDA WEBSITE

AIRDA Website
About AIRDA
The AIRDA advantage
Timeshare FAQs
List of AIRDA members


Image credits: The images used in this article are for illustrative purposes only and do not constitute an endorsement of any specific products or services from our partners or affiliates. Image Source: Club Mahindra website / Cherai, Kochi Resort.


Content Disclaimer: The views expressed in our interviews and stories do not necessarily reflect the official policies, practices and guidelines of the All India Resort Development Association, or its members. These views are based on personal experiences, private opinion, or open source information. Images used here are either paid-for stock photos, images shared by the people we interview, or images under one of the open source licenses such as Creative Commons and others. For some of our features we acknowledge the use of AI referencing and writing inputs from Bard (Google) and Bing/Edge (Microsoft). We also acknowledge the use of publicly available AI assistants to generate relevant images for our feature stories.

Here’s a link to some recent interviews done by us on the AIRDA website

Virtual Tours

Welcome to AIRDA's virtual tours gallery - an initiative to provide an enhanced visual experience of our member properties.



If you would like to see how 360-degree panorama can work for you and give your customers an enhanced visual experience, please get in touch. Write to us at info@airda.org for more information.


Membership

Benefits for Resort Owners

What does an AIRDA membership mean to resort owners and developers? AIRDA comes in as your industry partner, conscience keeper and business catalyst - with a wide portfolio of support services.

Benefits for Consumers

What does AIRDA mean to holiday seekers and prospective customers? AIRDA comes in to provide information and offer guidelines on making the right timeshare decisions.

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