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“All journeys have secret destinations of which the traveler is unaware.”

- Martin Buber

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VIEWS AND INTERVIEWS

Q&A: Conversations with Mehulbhai Patel of Starz Club

July 2012

This time, we interview Mehulbhai Patel who is a Director of Starz Club, located in Ahmedabad. Mehul’s vision and foresight have taken Starz to new heights - the premier league as his team likes to call it. Young, passionate and with a penchant for hospitality, Mehul carries forward the family’s core business interests around real estate. Starz Club is a good example of how inspired leadership can chart new paths in enterprise and opportunity.

We talk to him about Starz Club and what makes it such a popular destination around Ahmedabad.

Q: How did your organization move into vacation ownership?

A: Our flag ship entity, Siddhi Developers, is a well established name in property development in Ahmedabad. Our market presence in this line gave us the kind of project development understanding that also goes into resort development. Our experience here was from the ground up and we knew how to build in value, control cost and set high standards on the project – everything a discerning member would look for, or expect in a top of the line timeshare resort.

Q: Is there anything significant in the location of the resort?

A: To start with, we located this project on the outskirts, to give it the free open space that a city location cannot provide. Another objective in the planning process was to give the family the right setting to relax, rejuvenate and unwind. Adding another dimension to the location are the tourist locations nearby that give out-of-towners some very memorable stop-overs. These include Thor Lake / Bird Sanctuary, which is a bird watcher’s paradise and the Nal Sarovar Sanctuary, where you can actually spot flamingoes, pelican and geese. Another visitor hub is Rann of Kutch - one of the India’s largest wildlife sanctuaries.

 

Q: What are the key attractions at the Starz Club?

A: We have an amazing property out here, so your stay might just be the holiday of the year. In addition to well-designed rooms and support facilities, we’ve planned several activity zones for guests – both indoors and outdoors. For nature lovers there’s a lot of greenery, with perfectly manicured lawns and creatively landscaped areas. Our F&B offerings are always a great draw, so that’s another big attraction on your list.

Q: What are the support features and amenities?

A: With a built up area of more than six lakh square feet, the resort offers you ambience that’s truly world class. Amenities include indoor and outdoor sports, swimming pool, play areas for kids, a state-of-the-art gym, a personal ultramodern AV theater, a discotheque with JBL effects. Other facilities include banquets, lawns, conference rooms & a spa to rejuvenate and unwind.

 

Q: Do you organize any events at the resort?

A: There’s a lot happening at Starz Club, right through the year. And here’s what members can look forward to: cool weekends, happening parties and first-rate services. The choice here is  enormous – right from watching a movie in your own personal theatre, to rolling up your sleeves at a sumptuous seven-course meal, in a setting that drifts on water.

Q: Does your timeshare plan have any advantages / benefits?

A:Yes, we’ve planned our membership options to make things convenient. This chart gives you an overview of our memberships. Some of these plans are subject to revision, so please do call us and ask for the most recent plans.

 
Type of membership Membership Fees*
 
Club + Holiday Plan (red) 5,00,000 /-
Club + Holiday Plan (white) 4,50,000 /-
Club + Holiday Plan (blue) 3,80,000 /-
Club Membership 3,50,000 /-
   

*(Since this is a web post, please check current schedule of fees, at our office.)

Our base in Ahmedabad also makes it convenient for city members who can opt for weekend getaways if they don’t want to travel out.

Q: What are the value adds that you bring in to the customer experience?

A: Our service is impeccable – always anticipating a member’s every need. Our food has always been an interesting highlight on a holiday. And our travel desk gives guests helpful information on must-see tourist spots and tips on souvenir shopping. For us, everything revolves around the comfort, convenience and entertainment of our guests.

Q: How do you see your AIRDA membership helping you in customer acquisition, retention, awareness building efforts?

A: According to us AIRDA can play a key advisory role – both in helping widen our member base and sharing strategies to retain our customers. With the wealth of experience that AIRDA brings in, we can see a fruitful partnership in a dynamic, fast-changing scenario.


Starz Club
Aarohi Greens, Near Adi Finechem,
Sanand Kadi Road, Chekhla,
Ahmedabad.

Phone: +91 90990 49173 / 74. 
www.aarohistarz.com

 

 
 
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