Q&A: Talking to providers of timeshare products and services
May 25, 2009
This month, we speak to Manoj Singhal, who is the Executive Director of Neesa Leisure, Gurgaon. We talk to him about Cambay Holidays, a fairly new venture in India’s timeshare marketplace.
A: Through Neesa Leisure, we already have a presence in the hospitality and holiday sector. Our experience here has helped us understand opportunities, markets, delivery platforms and most important of all, the customer. Cambay has taken our business interests in this segment to a whole new level.
A: Whatever the background and experience of the promoters, creating awareness for a new project is always a major challenge. As in any start-up venture, we’re looking to increase awareness and optimize visibility of the brand and its offerings. Our initial efforts are moving in the right direction and we certainly hope to meet planned targets.
A: In the travel and holiday business there’s nothing like a first-hand feel for the property. So we organize free property tours for tour operators, corporate executives and decision makers in organizations. This has worked to a great degree and we have seen quick turnarounds in terms of responses. With the current, high media costs we are exploring innovative media opportunities in addition to the regular brand building exercise.
A: Our initial market research was an interesting eye-opener – it gave us some very interesting insights to modern-day work pressures and how stress was a growing area of concern. If people then look for planned budget holidays, timeshare automatically comes into the picture. This was an opportunity staring at us in the face.
A: While the current recession isn’t helping matters, we have noticed that people will eventually take matters into their hands and do what is necessary. And a holiday with the family is one of those things that you can’t put in the back burner.
A: I am glad we are part of AIRDA’s member network. This is a good sharing platform for the timeshare industry – especially in terms of ideas, strategies and best practices. While each member gains by the experience of other members, his own sharing of experiences goes a long way in enhancing the knowledge pool.
A: Can you promote your website so that people who are interested in timeshare can log in and get the right perspective on timeshare products? Would be nice if prospects can also leave their contact information behind, so that we can in turn get in touch with them.
Here you are :
“With the Spa & Golf Rresort in Gandhinagar, I think we are now equipped to host foreign visitors, in a setting that will appeal to them.”
- Ashish Pingle, Marketing Manager (Gujarat), Hindustan Coca Cola Beverages Pvt. Ltd
“I am a recently joined member of the Cambay Golf Club, Gandhinagar and I have to say, it has been all that I expected and much, much more. Not only have I discovered a hidden golfing talent within myself but enough facilities and services to bring along my wife and kids for an entertaining day out.”
- Gaurav Suri, (Director) Plastence India Ltd.
“We had a wonderful time at Goa. The resort was in a remote place, much closer to the beaches. I have received your RCI membership card and directory and would need your assistance to plan more amazing holidays just like this one. Once again, I thank you for all the assistance in making this happen.”
- Mrs.& Mr. Haridas Krishnan
If you’d like to know more about Neesa Leisure and Cambay, do check out their website - www.thecambay.com
Welcome to AIRDA's virtual tours gallery - an initiative to provide an enhanced visual experience of our member properties.
What does an AIRDA membership mean to resort owners and developers? AIRDA comes in as your industry partner, conscience keeper and business catalyst - with a wide portfolio of support services.
What does AIRDA mean to holiday seekers and prospective customers? AIRDA comes in to provide information and offer guidelines on making the right timeshare decisions.