"Tourists don’t know where they’ve been, travelers don’t know where they’re going."
- Paul Theroux

Views & Interviews

Talking to five enthusiastic vacation seekers about timeshare features and benefits

December 2014

For our December episode of Q&A, we continue our chat with the five young timeshare owners we spoke to in November. In the last segment they spoke about planning a vacation, splitting your week into smaller slices, and upgrading your plan when possible. For the December segment, they talk about something that every new customer is wondering about – how to tackle a presentation by a marketing company. Now this can be useful.
Over to our guests of the month, on our Q&A session

Q: We asked Martin Victor, a real estate professional, about the first presentation he was invited to …

A: When I went for my first presentation, I hadn’t done any homework on timeshare as a product offering, and what timeshare companies offered you as features and benefits. So everything I heard at that presentation seemed like good news. My advice to new customers would be to attend presentations by different companies - make comparisons in terms of resort locations, features, benefits and all charges that are applicable. After doing this comparison, making a choice will be easy – in other words, be well informed and ask the right questions.

Q: We asked Mohan Surya from the banking industry about his experience in sales presentations …

A: For me, things were relatively simpler – at least three of my cousins have timeshare plans, and I have gone with their families on holidays. So I was already familiar with features and benefits from timeshare operators. I just needed to negotiate a good deal and ask the right questions at the presentation. It is also important to make sure that the resort owners are reliable, with a reputation you can go by. My advice here for new customers: always go with a resort that is part of a regulated network – and you’re really safe under the AIRDA umbrella.

Q: We asked Lakshmi Vedant, a bank officer about her first presentation …

I went along with my husband for our first presentation – and that was a good idea, because when it comes to a long-term decision, it’s useful to get your spouse involved. I must say that the presentation was indeed very useful and informative – and the sales team explained all the features and benefits offered. They even took the time to explain the fine print and the fact that we were entitled to a cooling period – which is a good feature from the customer’s point of view.

Q: We asked Bhanu Prajapathy, an advertising professional about his first presentation …

A: The first presentation I attended was from a resort company that was not part of the AIRDA network. And the sales guys made a rapid-fire presentation that was over in 15 minutes. After that, the team spent more time talking about free gifts and gold coins, than actual benefits and features at the resort – they did not even encourage questions about annual fees, utility charges and other issues that I was keen to know about. Luckily, my second presentation was by an AIRDA member and that was enlightening. . .

Q: We asked Vikram Salura, a software programmer about his first presentation …

A: My first presentation too, was a little like Bhanu’s – the sales team was after my cheque. That was all they were interested in. The emphasis was more on signing up than making a proper sales presentation that talked about the properties, the locations, the facilities, the food, the activities and the charges applicable. Now that was what I was interested in. You can’t have a sales presentation that starts by asking if I have brought my cheque book along. From the above responses, it is clear to me that customers need to be better informed. They need to play safe and go with a resort operator in the organized market. Thank God, for regulatory bodies such as AIRDA – they ’re what the timeshare industry can really benefit from.

Please note: Names changed to protect the identities of the people interviewed.

Virtual Tours

Welcome to AIRDA's virtual tours gallery - an initiative to provide an enhanced visual experience of our member properties.

If you would like to see how 360-degree panorama can work for you and give your customers an enhanced visual experience, please get in touch. Write to us at info@airda.org for more information.


Benefits for Resort Owners

What does an AIRDA membership mean to resort owners and developers? AIRDA comes in as your industry partner, conscience keeper and business catalyst - with a wide portfolio of support services.

Benefits for Consumers

What does AIRDA mean to holiday seekers and prospective customers? AIRDA comes in to provide information and offer guidelines on making the right timeshare decisions.

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