LETTER FROM CHAIRMAN

Sept 12, 2012

I was reading an interesting article about “windows of opportunity” – something we come face to face with, from time to time. The article was in the context of opportunities missed when we are preoccupied with something else. I’m talking about big opportunities, small opportunities, buying things when prices are right, investing when the market is favorable – the list could go on and on.



I made this a topic of discussion with a group of early morning walkers I meet every day. These are people in their mid-fifties – many of whom are free from work pressures and are willing to travel and explore the world around them. But the biggest reason for disenchantment among them is the fact that holidays are really prohibitive these days – especially if you include travel, food and stay and related expenses, at a decent holiday location.

I talked to them about timeshare and how it protects you from inflationary highs, only to find them wondering about a missed opportunity. From my point of view, someone who is 30 years old is at the right age to plan a timeshare purchase. You’re in an advancing salary bracket and don’t really have the kind of expenses that come into the picture, when you’re closer to fifty. At 30, you would be able to work around the financial aspect of a timeshare purchase.

But I was having these discussions with people in their fifties, maybe closer to sixty. There was no point in telling them that they had missed the bus on their dream holidays. But wait, I could always talk to them about their children – some of whom would be close to that thirty-year-old milestone. I could talk to them about children giving their parents and family a long overdue and much deserved holiday - year after year after year.

That did seem like a great idea and I spoke to some of them about it. Strangely, this was something they had not thought of. They only saw it from a personal viewpoint and how they may have missed out on a nice opportunity.

As you’re reading this message from me, you’re probably finding yourself in a similar situation. You could be a father who probably did not think of timeshare, or a young professional who now has the resources to consider long-term vacations. My advice to you, here and now would be to place a premium on quality time with your families. Don’t delay, or ignore taking that valuable break every year to take your dear ones on a much deserved vacation.

To give you a starting point on this journey, there’s a link to AIRDA’s profile at the bottom. You will find this very, very useful. All member resorts of AIRDA follow a common Code of Ethics and have a customer satisfaction policy that’s pretty much standard, across the board. They are 100% reliable to deal with and totally above board on business policies and functioning.

What you can also do is spend some time on the AIRDA website - read our code of ethics, the tips we have included for new customers, and look at the member profiles we have featured. Even 30 minutes on the website will be a great eye opener for you, though I personally wish you will come back to the site regularly to check on updates.

Finally, I do hope this was useful in giving you a frame of reference – especially about opportunities that come your way. And the importance of planning early to experience the good things in life with your family.

All my good wishes to you and the family. I will look forward to excerpts from your holiday notebook that we can share on our website.


B. S. Rathor
Chairman, AIRDA

Please spend some time on the AIRDA website, you’ll be glad you did.