"Tourists don’t know where they’ve been, travelers don’t know where they’re going."
- Paul Theroux

AIRDA NewsDesk

LETTER FROM CHAIRMAN

November 2012

Let me take this opportunity to welcome our newest member to the AIRDA fold : Sterling Holiday Resorts (India) Limited – another market leader in our industry and an organization that has many firsts to its credit.

Sterling Holiday Resorts is a pioneer in Vacation Ownership and a leading player in the industry. The company was incorporated in 1986 with a mission to deliver “Great Holiday Experiences,” in a country still new to the timeshare phenomenon. In its early days Sterling did the right thing first - set about building a network of leisure resorts at some of the best holiday destinations in the country. Today, the company has a large inventory of rooms spread across a countrywide network in exotic holiday destinations.

Sterling joins a band of 23 other AIRDA members – who together deliver the India experience in their own very special and unique ways. Our members are small, medium and large, but they deliver the same level of customer service and satisfaction that AIRDA members are known for.

Why do I take so much pleasure in welcoming a new member? Every time a new member joins us, our resolve goes up a notch or two and our share of voice gets louder. And what does share of voice really mean? It means one more name believing in the principles we were founded on. One more link in our growing chain of motivated professionals. One more shining example of commitment to the highest standards that we set for ourselves – on service delivery and customer values.

In the past I have seen the many ways a potential member is attracted to AIRDA and seeks participation and membership. As you can see, there’s more than one good reason behind it.

  • AIRDA is the only professional body in the industry, and a membership goes a long way in underlining the reassurance factor.
  • For someone totally new to the industry, AIRDA is the leading light and guiding hand – helping navigate early hurdles in the setting up of a venture.
  • For more experienced resort owners in the industry, it’s a coming together of like-minded professionals under one common banner - unity under one banner clearly means strength.
  • On the other side of the coin, AIRDA is also concerned about the timeshare customer, from the perspective of rights, fair value, fair play and transparency. The customer comes first and that’s not going to change in a long time.
  • AIRDA is an industry partner and core resource for growth strategies, plans, sharing of syndicated research and market analysis undertaken by us for the benefit of members.
  • AIRDA is an association of the members, by the members and for the members – there is no external controlling or regulating influence. AIRDA functions independently with the prime objective of working to benefit its members and giving the industry a professional identity.

What else happens when a new member joins us? We get an opportunity to grow the tribe, get one more view and perspective on innovations and ideas. We also get the benefit of one more vote on a policy issue, one more chair occupied at the round table. And one more smile at board meetings. 
 
And that’s a lot to look forward to, as far as I am concerned. 

B. S. Rathor
Chairman, AIRDA

» Here’s a link to our member profiles on the AIRDA website

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Membership

Benefits for Resort Owners

What does an AIRDA membership mean to resort owners and developers? AIRDA comes in as your industry partner, conscience keeper and business catalyst - with a wide portfolio of support services.

Benefits for Consumers

What does AIRDA mean to holiday seekers and prospective customers? AIRDA comes in to provide information and offer guidelines on making the right timeshare decisions.

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