Welcoming our newest member, Rosetta by Ferns
This month we welcome our newest member to the AIRDA family – Rosetta by Ferns. This is a company led by young blood and has an exciting panorama of facilities and services for its members. Our Q&A for this month has an interview with one its co-founders - Mr Jai Sreedhar, Joint Managing Director and CEO of the company.
Ferns Estates & Developers is a premium 30-year-old establishment based out of Bengaluru. Popularly known for developing gated communities in the city, it made a planned entry into the timeshare and vacation ownership segment, about two and half years ago - under the brand of “Rosetta by Ferns”.
How is the AIRDA community useful for new members?
AIRDA comes in as your industry partner, conscience keeper and business catalyst - with a wide portfolio of support services. The big thing to remember here is that AIRDA is not like a big brother giving you advice – you become a member of a community of like-minded players. And you have some really big players out here who are playing a lead role and showing you the way.
From a larger industry perspective, AIRDA plays the role of a neutral body – aiming to facilitate the smooth functioning of the vacation ownership industry in India. We operate within an ecosystem that we call the organized sector of the timeshare industry.
We’re calling it the organized sector because . . .
. . . we encourage fair-practice compliance to safeguard the interests of end customers - making competition within the ecosystem fair and open.
. . . we encourage an ethical framework when it comes to customer interactions - something all our members subscribe to. The emphasis here goes beyond the need to police activities, to setting an example that developers can follow.
. . . we bring in the benefit of networking at government and influencer circles. AIRDA gives the timeshare industry a share of voice when it comes to raising concerns, updating status, or merely providing feedback at a policy level.
. . . we build strong alliances with national and international trade associations and bodies - helping widen the map on timeshare, and giving it a growing global dimension.
. . . we bring all members onto one page – through this website and our social media assets - AIRDA enables community building and opportunities to interact in constructive ways.
. . . we help resolve conflicts through open dialogue - helping members benefit from a mutual sharing of problems and solutions. This is often guided by prior experience in handling resolutions.
. . . we encourage continuous improvement on deliverables - underlining the quality focus on products and services.
. . . we help adopt best-practices in the industry – encouraging self-regulation and benchmarking, in the interest of the end-consumer.
Issued in interest of educating new and prospective members. And to make resort owners and chains aware that there is strength in numbers, when they join AIRDA.
AIRDA – the All Indian Resort Development Association.
What does an AIRDA membership mean to resort owners and developers? AIRDA comes in as your industry partner, conscience keeper and business catalyst - with a wide portfolio of support services.
What does AIRDA mean to holiday seekers and prospective customers? AIRDA comes in to provide information and offer guidelines on making the right timeshare decisions.